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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>SEO Copywriting + Small Biz Blog | Articulate Communications - 5 SEO myths that make my eye twitch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>SEO Copywriting + Small Biz Blog | Articulate Communications - 5 SEO myths that make my eye twitch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>SEO Copywriting + Small Biz Blog | Articulate Communications - Feel like your marketing isn’t paying off? Maybe it’s your website… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>SEO Copywriting + Small Biz Blog | Articulate Communications - A grounding through the words. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>SEO Copywriting + Small Biz Blog | Articulate Communications - A grounding through the words. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>SEO Copywriting + Small Biz Blog | Articulate Communications - A grounding through the words. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-08-06</lastmod>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Have you ever felt a connection to a brand or business on a website, without words? Nope me neither. Your website needs words. Purpose-driven words. You’re after website copy that is clear, compelling &amp; connects with the people who matter to you (and gets a little Google glory along the way.) PUT WORDS ON MY WEBSITE →</image:caption>
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      <image:caption>From your overarching voice &amp; key messaging strategy to your tinder profile &amp; Aunt Karen’s (sorry Karen) obituary – email marketing to regular blog &amp; thought leadership content &amp; social media posts (and everything in between) – if it requires words, I’ll write damn good copy &amp; content. WHIP UP MY WORDS →</image:caption>
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      <image:caption>Owning a small business, working on creative projects &amp; entrepreneurial stuff is hard. I get it. How? Well, Hey – Hi, that’s me too &amp; I work alongside people like you, and me, every single day. I’m here to help you do business better. To find a way that works for you &amp; help you grow a conscious, sustainable brand. SUPPORT ME →</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.articulatecommunications.nz/seo-website-copywriting</loc>
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    <lastmod>2026-03-19</lastmod>
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      <image:title>NZ SEO Website Copywriter | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1620192715904-N0F2CJA0YIG56TBVGCTP/Sub+Logo+for+Articulate+Communications</image:loc>
      <image:title>NZ SEO Website Copywriter | Articulate Communications</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623642030151-0B3110LH7EBQOSKFYE8S/articulate-communications-half-stop.png</image:loc>
      <image:title>NZ SEO Website Copywriter | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623825522549-1S8DL4AA68S16MNBDX92/Asset+46%402x.png</image:loc>
      <image:title>NZ SEO Website Copywriter | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623642030151-0B3110LH7EBQOSKFYE8S/articulate-communications-half-stop.png</image:loc>
      <image:title>NZ SEO Website Copywriter | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/f96e06e3-99af-4d78-8c67-0dd20a67dd67/Articulate+Communication-5.jpg</image:loc>
      <image:title>NZ SEO Website Copywriter | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/47f19f95-71e0-4abc-b9c7-7291e91a8538/Articulate+Communications+TBC-17.jpg</image:loc>
      <image:title>NZ SEO Website Copywriter | Articulate Communications - Make it stand out</image:title>
      <image:caption>Purpose-driven website copy includes In-depth project questionnaire Website copy strategy session via Zoom Research (keyword, industry &amp; voice of customer) Up to 3-5 pages of Search Engine Optimised Copy - including Heading Tags, Title Tags, Meta Descriptions + URLs 2 x rounds of reasonable revisions Free 404 error page A final check of the copy before your website goes live from $4500 USD or $5200 NZD excl GST (one-page websites + sales pages from $3000 USD or $2400 NZD excl GST)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/f5adaf5c-38e2-4a5a-830a-783720fe9168/Articulate+Communication-40.jpg</image:loc>
      <image:title>NZ SEO Website Copywriter | Articulate Communications - Make it stand out</image:title>
      <image:caption>Editing your existing website copy includes Reviewing your current website copy or copy concept Website copy strategy session via Zoom Up to 5 Pages of Search Engine Optimised Copy - including Heading Tags, Title Tags, Meta Descriptions &amp; URLs 2 x rounds of reasonable revisions from $2300 USD or $2900 NZD excl GST</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/ab1fd304-6bbd-4610-ac46-62bcb2542b2b/Articulate+Communication-14.jpg</image:loc>
      <image:title>NZ SEO Website Copywriter | Articulate Communications - Make it stand out</image:title>
      <image:caption>Sussing your SEO / GEO foundations includes An audit of your SEO (Search Engine Optimisation) / GEO (Generative Engine Optimisation) if you have an existing website. Strategy session via Zoom Industry + Keyword research Where to use your keywords, general observations of your existing website (if you have one) + blog content suggestions. SEO / GEO Keyword structure &gt; Heading Tags, Title Tags, Meta Descriptions, URLs + Alt Text recommendations for 5 pages. from $1500 USD or $1750 NZD excl GST</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.articulatecommunications.nz/content-writer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/bb4dde74-21e1-4a21-8a20-8e33c1886fd7/Articulate+Communication-39.jpg</image:loc>
      <image:title>Content Writer | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623825522549-1S8DL4AA68S16MNBDX92/Asset+46%402x.png</image:loc>
      <image:title>Content Writer | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623642030151-0B3110LH7EBQOSKFYE8S/articulate-communications-half-stop.png</image:loc>
      <image:title>Content Writer | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623803528448-N2JWTFYZTDUR4FIG4ARU/NZ+Social+Media+Copywriter+-+Articulate+Communications</image:loc>
      <image:title>Content Writer | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/c2658d95-70c7-478a-801b-f8b6560498cc/Articulate+Communication-42.jpg</image:loc>
      <image:title>Content Writer | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.articulatecommunications.nz/small-business-strategy-sessions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/265d9caf-c70f-41e6-948a-c9bb1c6251f5/Articulate+Communications+TBC-28.jpg</image:loc>
      <image:title>Small Business Strategy Sessions | Articulate Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1620192715904-N0F2CJA0YIG56TBVGCTP/Sub+Logo+for+Articulate+Communications</image:loc>
      <image:title>Small Business Strategy Sessions | Articulate Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623642030151-0B3110LH7EBQOSKFYE8S/articulate-communications-half-stop.png</image:loc>
      <image:title>Small Business Strategy Sessions | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/f62c9666-b4a6-4d2d-a15f-a9025948c43f/Articulate+Communications+TBC-32.jpg</image:loc>
      <image:title>Small Business Strategy Sessions | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/e9cd7eea-eb5f-4b96-ab86-86547568beba/Articulate+Communications+TBC-33.jpg</image:loc>
      <image:title>Small Business Strategy Sessions | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/e4fd171b-bee4-4e92-b3fd-601914462cc5/Articulate+Communications+TBC-36.jpg</image:loc>
      <image:title>Small Business Strategy Sessions | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623801252717-467OTNES443RBDKAFWSO/articulate-communications-full-stop.png</image:loc>
      <image:title>Small Business Strategy Sessions | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.articulatecommunications.nz/copy-and-content-writing-process</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623734800417-INRPDYIYTW136S88HBDS/articulate-communications-commar.png</image:loc>
      <image:title>Copy + Content Writing Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623989483554-JF0XZ3S9N3RAPNS1XKMV/articlaute-communications-1.png</image:loc>
      <image:title>Copy + Content Writing Process - Make it stand out</image:title>
      <image:caption>Get in touch You’re making the first move. Go you good thing. Fill out my project enquiry form or flick me an email to hello@articulatecommunications.nz DMs, PMs, txt messages, courier pigeon, notes on my car – they’re all acceptable forms of communication BUT I keep a better eye on my email. So, if you want a more considered response – please email me with as much info about your project, as possible – including timeframes. Check out my contact hours… ‘Cos I consciously unplug to focus on creative rest &amp; family life after 4:30pm Mon-Thurs &amp; all-day Friday, Saturday &amp; Sunday.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623989629910-VHAPCC6XATDMQJUKBPMC/articlaute-communications-2.png</image:loc>
      <image:title>Copy + Content Writing Process - Make it stand out</image:title>
      <image:caption>Let’s chat Grab 15-minutes with me over the phone (or, for the good humans of Hawke’s Bay I’ll let you know if we can meet face-to-face.) During the call you’ll tell me about your project, what you want to achieve by working together, &amp; the support you need from me. I’ll talk you through my approach, availability &amp; let you know how I think I can support you. It’s kinda like speed-dating for business – we’ll both figure out pretty quickly if we’re the right fit. Rest assured there’s zero sleazy sales tactics here. No pressure. No manipulation. We either want to work together, or we don’t. I’m cool with that.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623989772821-HXWJLSB16ATUM5I3OLIK/articlaute-communications-3.png</image:loc>
      <image:title>Copy + Content Writing Process - Make it stand out</image:title>
      <image:caption>The nitty gritty It’s time to dot the I’s and cross the T’s. Once we’ve outlined and agreed upon the scope of your project, I’ll flick you through a proposal &amp; my Terms &amp; Conditions. You’ll have 3 days to consider the info – I’m always happy to answer any questions before you come back to me with a “let’s do this.” I’ll then ask you to pay a 50% deposit to commit &amp; secure your project start date in my schedule.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623735889628-OYNKSZWJJPBNPSAK5052/articulate-communications-question.png</image:loc>
      <image:title>Copy + Content Writing Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623989819474-4RYJP7GF4RE0MQ6Q29DS/articlaute-communications-4.png</image:loc>
      <image:title>Copy + Content Writing Process - Make it stand out</image:title>
      <image:caption>It’s homework time This is where the good stuff begins. You’ve got (virtual) mail! Depending on your project I’ll email you either the SEO Website Copywriting or Copy &amp; Content Writing Initial Questionnaire. I’ve got a curious mind – so get prepared to answer lots of questions. It’s my role as a copywriter to articulate the thoughts inside your head &amp; not make shit up (I’m here for authenticity &amp; discovering your point of difference). Once you’ve flicked back your answers… I’ll mark them (jokes, there are no wrong answers here). I’ll review your answers &amp; then we’ll set up a phone / Zoom strategy session to go over any missing info / clarify answers / talk website strategy / chat next steps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623989856892-9E56GRJU6YF8T8S8OFT7/articlaute-communications-5.png</image:loc>
      <image:title>Copy + Content Writing Process - Make it stand out</image:title>
      <image:caption>I research + write Welcome to the space inside my head. Here’s what happens… Research, research, research. So much research. Industry, your people, voice of customer, brand voice + tone, keyword – did I say research? It’s why “can you whip up just a few words” is my least favourite request. Copywriting that represents you &amp; your brand, authentically, takes a whole lotta research &amp; strategy before the writing part even begins. It’s beautifully messy. Organised chaos. My phone is full of notes taken at 11am &amp; sometimes 2am. Pages in notebooks filled with ideas &amp; memorable snippets you’ve mentioned once or twice. And, finally? The writing begins. I write, type, delete – check notes, type again, edit, delete again, write, type, type some more – edit then proof. Is it ‘their’, ‘there’ or ‘they’re’ ? This is the best work I’ve ever written. I can’t wait to hear the feedback. Oh gawd, what if they hate it (heyyyy old mate imposter). Get a grip, Pip – you know how to write. SEND.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623989915759-T3JG9K73YRFKXP2TRH0J/articlaute-communications-6.png</image:loc>
      <image:title>Copy + Content Writing Process - Make it stand out</image:title>
      <image:caption>Ping. You’ve got mail. Damn good web copy + content appears in your inbox! Those words that end up in your inbox? The words you love, so much. The words where you think, “it’s like she could hear the thoughts inside my head” – they’re your zone of genius blended, brilliantly, with mine. Each SEO Website Copywriting and Content project includes 2 rounds of reasonable revisions (unless otherwise stated in your scope). So now is your chance to carefully read over the copy, makes notes or scribble down any changes. To keep your project on track I allow 5 days for you to provide your feedback. Once your copy is good to go… I’ll send you through your final invoice. Payment terms are 7 days. As soon as your payment has cleared, I’ll flick through your final version (via Google Doc). For SEO Website Copywriting projects, I’ll also flick the final doc through to your website designer, with notes. And I’m available to review your website before it goes live to check the words and SEO are A-OK.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623799480804-A8I9BPNDWXPV0R967734/articulate-communications-full-stop.png</image:loc>
      <image:title>Copy + Content Writing Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.articulatecommunications.nz/lets-chat</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/f4133a54-57d3-48be-b4be-bf439128c2de/Articulate+Communication-7.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.articulatecommunications.nz/404</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/068c4965-2a37-409a-97c2-d56a61f3e0fc/Pip-Articulate156.jpg</image:loc>
      <image:title>404 Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1625460928874-HR584A6SOQZ1V5G08L79/Pip-Articulate117+%283%29.jpg</image:loc>
      <image:title>404 Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.articulatecommunications.nz/faqs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/e2dac83b-13d1-4449-9a28-200cda1cde6b/Articulate+Communication-139.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.articulatecommunications.nz/website-terms-and-privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-08-16</lastmod>
  </url>
  <url>
    <loc>https://www.articulatecommunications.nz/copywriter-nz</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/0c4f313f-6406-4c25-b32b-ba88fe80fb01/Emily-Williams-Nimki-Melbourne</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1624403455046-PVSGT6YEMJ4SK64R5G8A/articulate-communications-commar.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/42bbc595-0f31-437e-9688-973bfa36b933/Articulate+Communication-65.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/27387d5e-9c25-4bb3-9ea7-e93e8a8180b4/Pip+colour+edits-3.jpg</image:loc>
      <image:title>Meet Pip Lyons | Articulate Communications - Make it stand out</image:title>
      <image:caption>It started when I stopped – and finally said, ‘No’…  Working as an exhausted people-pleasing 9-5er. Doing all the things. Enjoying very little. Juggling growing babes, a loss of identity (hello mama-hood) &amp; saying ‘Yes’ when I really meant ‘No’.  Forever dreaming of a better way.  So, I woke up * spoke up. I simply said - No. No to burnout. No to hustle culture &amp; leaving the lights on 24/7. No to unethical bullshit. And the biggest f*ck NO to a one-size-fits-all approach. As a woman. As a human. I refused to accept there couldn’t be joy in the journey. Why can’t we acknowledge that success looks different to everyone? That there’s more than one way to do business. How trusting our intuition &amp; the words we speak, &amp; write, play a huge part in doing business (&amp; life) better. Some biz rules are made to be broken. I grabbed my 20+ year profesh background in corporate, comms / PR, marketing / events, business planning &amp; government, &amp; mooshed it all up to create what I have today.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/05444905-3cfb-47b6-b2ea-4a334ce60e4a/Pip+colour+edits-1+%281%29.jpg</image:loc>
      <image:title>Meet Pip Lyons | Articulate Communications - Make it stand out</image:title>
      <image:caption>A small, but mighty, strategy &amp; words studio. Based from my 1910 Villa in the humble Hawke’s Bay. A space where I do what I love, surrounded by the people (&amp; fur-babes) I love.  A beautiful blend of passion &amp; purpose. Working with conscious small business owners, creatives &amp; entrepreneurs around the globe. Working alongside brave, visionary &amp; damn good humans like you. People who are committed to standing for more. To do business better. To do it your way. People who understand the power of words &amp; respect the difference between ‘knowing your shit’ and ‘knowing you’re shit.’ I’ll be right here beside you taking care of all the thinking &amp; wordy stuff, so you can focus on what you do best.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1620178092893-3Y65IAEFWUXW8M79CBAS/articulate-communications-half-circle.png</image:loc>
      <image:title>Meet Pip Lyons | Articulate Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/2368b4e1-d80d-49f1-b6ab-e22165f16eff/Articulate+Communications+TBC-7.jpg</image:loc>
      <image:title>Meet Pip Lyons | Articulate Communications - Make it stand out</image:title>
      <image:caption>Have you ever felt a connection to a brand or business on a website, without words? Nope me neither. Your website needs words. Purpose-driven words. You’re after website copy that is clear, compelling &amp; connects with the people who matter to you (and gets a little Google glory along the way.) PUT WORDS ON MY WEBSITE →</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/7cf8a90e-3449-4528-b8c9-c4be314433eb/Articulate+Communications+TBC-50.jpg</image:loc>
      <image:title>Meet Pip Lyons | Articulate Communications</image:title>
      <image:caption>From your overarching voice &amp; key messaging strategy to your tinder profile &amp; Aunt Karen’s (sorry Karen) obituary – email marketing to regular blog &amp; thought leadership content &amp; social media posts (and everything in between) – if it requires words, I’ll write damn good copy &amp; content. WHIP UP MY WORDS →</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/f7f1536e-fd11-4086-a3ed-d699e3c9ee65/Articulate+Communications+TBC-29.jpg</image:loc>
      <image:title>Meet Pip Lyons | Articulate Communications</image:title>
      <image:caption>Owning a small business, working on creative projects &amp; entrepreneurial stuff is hard. I get it. How? Well, Hey – Hi, that’s me too &amp; I work alongside people like you, and me, every single day. I’m here to help you do business better. To find a way that works for you &amp; help you grow a conscious, sustainable brand. SUPPORT ME →</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1623907732035-BCNMCAR2A68UVEL2KI05/articulate-communications-half-stop.png</image:loc>
      <image:title>Meet Pip Lyons | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/c8e09575-dccb-417d-b888-1f17e3f5006d/Articulate+Communication-42.jpg</image:loc>
      <image:title>Meet Pip Lyons | Articulate Communications - Make it stand out</image:title>
      <image:caption>What lights me up? Good humans. People who aren’t afraid to do life &amp; business differently. Standing for more. Having the courage to start conversations &amp; change the world. So much so that ‘Be A Good Human’ is my #1 business value. For me? It’s about doing what is right, when it’s right – for the people I work alongside. And – also doing what is right, when it’s right for my business. Zero unethical tactics. Zilch “you’ve gotta do it this way” generic advice (unless you legit have to – ‘cos the H1 on your website About page cannot be 99 characters).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/c0b67e46-276d-4a87-b8ff-d188c9c970c8/Articulate+Communications+TBC-12.jpg</image:loc>
      <image:title>Meet Pip Lyons | Articulate Communications - Make it stand out</image:title>
      <image:caption>What doesn’t? Doing shit the same old way, ‘cos it’s always been done that way. And people who say you can’t start a sentence with ‘And’, ‘But’, ‘Because’ or ‘Fu*k THAT’. Because a bloody good SEO website copy &amp; content writer spends forever immersing herself in the power of words.  Researching, writing &amp; up-skilling. Learning all the rules. But, perhaps most importantly - knowing when to break ‘em for impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1624403418456-WS0HH9PV5BY05FGTK8J4/articulate-communications-question.png</image:loc>
      <image:title>Meet Pip Lyons | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608c82159ba0b447a79e1216/1624403455046-PVSGT6YEMJ4SK64R5G8A/articulate-communications-commar.png</image:loc>
      <image:title>Meet Pip Lyons | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Meet Pip Lyons | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Meet Pip Lyons | Articulate Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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